Lord Coe, chair of Locog, announced on Friday that the restaurant chain had been appointed as the ‘presenting partner’ for the volunteering aspect of the games. "I just instinctively know we have to get this right and recruit 70,000 of the best volunteers," he said. "McDonald’s is pre-eminent in training and retention, and I’m delighted it will be our partner.
"Athletes know they are supported in so many ways by the quality of the volunteers."
Coe declined to reveal the financial terms of the deal.
Steve Easterbrook, chief executive of McDonald’s, said branches of the chain would display posters encouraging people to volunteer at the games. Some of the firm’s staff would be seconded for two years to recruit and train the volunteers, he said.
"Selecting and training talent is what we’re about," he added.
The volunteers will be called ‘games makers’. There will be specialist volunteers for medical services and press operations, and general volunteers working as spectator assistants, uniform distributors and ticket checkers.
Coe said the applications process for specialist volunteers would open on 27 July and the process for general volunteers on 15 September.