MEDIA DIGEST, 29 September: a breast cancer video viral, war games and a nine-year-old bride

Third Sector's round-up of today's top stories, including a breast cancer video from Cancer Research UK, an online game from the British Red Cross to raise awareness of people displaced by civil war and a nine-year-old girl taken into care after being told by her parents she was to be wed.

Elderly care services 'can do better'
Help the Aged has called on emergency care services to provide a better standard of care for elderly patients. The charity was responding to Not Just a Matter of Time, a Healthcare Commission review of emergency care services. Charlotte Potter, senior health policy officer at Help the Aged, said: "While this report shows some welcome improvements in healthcare services, there remains a way to go before we can be assured that everyone receives the care they need in an emergency."
See Medical News Today for full story

Breast awareness viral launched
Cancer Research UK has launched a video viral ahead of Breast Awareness Month. The humorous video features a woman explaining how to check for breast cancer with a male assistant called Tommy. Sarah Pickersgill, fundraising manager at Cancer Research UK, said: "Every day 120 women are diagnosed with breast cancer. The number of cases of breast cancer has increased, but more women are now surviving the disease thanks to better treatment and earlier detection."
See New Media Age for full story

People still ignorant of blood cancers, says charity
Many people are increasingly concerned about cancer, but several are still unaware of the most common types, according to Leukaemia Care. The charity conducted a survey revealing that, despite a significant increase in cancer survival rates, people are 15 per cent more concerned about the disease than they were a decade ago. However, 63 per cent of the 1,872 people surveyed did not know anything about non-Hodgkin lymphoma, the UK's sixth most common form of cancer.
See Worcester News for full story

British Red Cross launches online video game
The British Red Cross has launched an internet game to raise awareness of the victims of civil war. The charity says the game, in which the object is to help a displaced Ugandan boy find his mother, aims to engage players in treasure-hunt style game play. The game's designers say they have placed clues and solutions around the internet in order to blur the boundaries between the game and the real world. It is set in northern Uganda, where a 20-year rebellion has forced two million people to flee their homes.
See BBC News for full story

Girls as young as nine forced into marriage, says honour crimes charity
Karma Nirvana, a charity that runs a national helpline on forced marriage and ‘honour'-based crimes, revealed that a nine-year-old girl from a Pakistani family in the east midlands was taken into council care after her parents told her she was to wed. The Government's Forced Marriage Unit has helped rescue 58 under-age children since it was set up in January 2005, including 11 under-16s so far this year. The charity is calling on ministers to make sure primary school children are taught about forced marriage and given advice on how to avoid becoming a victim.
See for full story

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