Medium and message: ActionAid

ActionAid has paired up with an all-female film festival to highlight the plight of women across the world.

Anti-poverty charity ActionAid has joined forces for a second time with Birds Eye View, an organisation that promotes women film-makers, to create a platform for a series of films highlighting the problems facing women around the globe.

The series, shown during last weekend's International Women's Day (8 March) as part of this year's Birds Eye View festival, included hard-hitting independent films made by women from developing countries.

"We use the medium of film because it has more impact and it gives us the opportunity to raise awareness with a different audience," says Freya Paleit, public relations manager at ActionAid. "Faces and voices have much more of an effect on the viewer than a poster, and it's a medium that's easier to digest than the written word."

The charity used the film festival as a way to highlight the many imbalances between men and women in the developing world. Documentaries and films covered a range of issues affecting women, including HIV in India and civil war in Mozambique.

"We source the work from women around the world by researching grass-roots organisations and finding out who is making what," says Paleit. "We need to make sure we cover the whole diversity of women and get that message out to as many people as possible."

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