Medium and message: Beatbullying

Anti-bullying charity Beatbullying is running a competition that highlights the scourge of mobile phone bullies.

Beatbullying has launched a competition with mobile phone firm Vodafone to find the best anti-bullying film made by teenagers. The winning film will be screened at cinemas nationwide. The competition, launched earlier this month, is part of its Cut It Out campaign. The campaign seeks to stop mobile phone bullying, which involves bullying being filmed on mobiles and shared with other people, either by texting or on social networking sites.

The charity believes such incidents are on the rise. To highlight the growing problem, the three best films will be made to look as if they were filmed on mobiles. The teenagers responsible for the top three entries will work with top directors and producers. Readers of Bliss magazine, which is aimed at teenage girls, will then vote for their favourite film at www.bullyingcutitout.com. The winning production will be shown at Vue cinemas from next year.

"We are looking for something eye-catching and different," says Richard Piggin, senior communications officer at Beatbullying. "We want to engage with the 13 to 17 age group, who are the most likely to be involved in this kind of bullying."

The campaign is being fronted by former X Factor winner Shayne Ward, who has done a series of radio interviews to boost awareness. Beatbullying has also created teaching resources that can be used in schools, and there will be a surge of activity to coincide with Anti-Bullying Week from 19 to 23 November.

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