Medium and message: The Blue Cross

Three animal charities have joined forces to create a video discouraging dog-related anti-social behaviour.

The Blue Cross, the RSPCA and Battersea Dogs & Cats Home have collaborated on a video designed to discourage dog-related anti-social behaviour in London.

The People with Dogs Project, a partnership with the Greater London Authority, the Metropolitan Police and Wandsworth Council, has produced the educational film in response to an increasing numbers of dog attacks in the city.

The hard-hitting footage is designed for use by teachers and youth workers as part of a 40-minute workshop to discourage young people from getting dogs as fashion accessories.

The film follows a group of youths involved with organised dog fights and intimidating behaviour. Questions are raised on screen after each scene to prompt group interaction.

"If it's a bit street and a bit gritty it's going to engage young people," says Jinpa Smith, education manager at the RSPCA.

Cliff Hilderly, Battersea Early Intervention Team coordinator for the Wandsworth Youth Offending Team, says: "The idea came from a successful workshop we ran showing film clips and using them for discussion. It's about producing something that's slick and contemporary and is going to engage them, but is also educational.

"A schoolteacher can use it to raise awareness and it can also be a crime-prevention tool," he adds. "It's down to the facilitators to put their spin on it and make it work for the situation."

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