Medium and message: Citizens Advice

Citizens Advice has launched a web-based game to help young people overcome their problems.

Citizens Advice has teamed up with 4T2 Multimedia to launch a new web-based game aimed at encouraging 16 to 24-year-olds to get help with problems. The game, Remove Your Worries, was created in response to research commissioned by the charity, in partnership with advice agencies Youth Access and Advice UK, which showed this age group was the most likely to need advice, yet only 12 per cent would go to an advice agency.

Players use a Citizens Advice superhero to throw objects to defend themselves against 'problems' that come towards them. These are presented in images and represent issues such as debt, housing problems and family conflict.

If a player destroys the problems, they progress to the next level and the game gets harder and harder, with 'problems' flying towards them at increasing speeds. At the end of the game players are given details of a number of youth advice websites they can use for help and advice.

"We wanted something interesting, fun and engaging," explains Sarah Miller, head of Media at Citizens Advice. "When we tested it on people in the target age group, they said it was really addictive, but they could also see we were trying to get across an important message."

Citizens Advice will be putting up links on popular youth websites and will be encouraging players to include their own links on their Facebook pages.

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