Medium and message: Diabetes UK

Diabetes UK is hitting the road to highlight the link between type 2 diabetes and waist size.

Diabetes UK is running a series of 20 roadshows in England, Scotland and Wales as part of its Measure Up campaign to highlight the link between the risk of type 2 diabetes and waist size.

The charity has a large mobile unit decorated with its logo, which it is taking to different venues - staying for two days at each location. The aims are to distribute information, increase knowledge of diabetes and test people who think they might be at risk. The team consists of five or six staff - two healthcare professionals, a driver and local volunteers.

"Normally, people have to arrange to be tested, which can be intimidating," explains Ben Holdstock, organiser of the roadshow. "This way, they can actually get tested on the spot. We have healthcare professionals on hand to answer any questions they might have."

Diabetes UK has been handing out goody bags containing information about the condition. Holdstock estimates that it has had about 1,000 visitors at each location and tested 350.

The charity first piloted the idea two years ago at five venues. It extended the number of venues to eight last year. Holdstock says: "By the time we finish in November, we estimate that we will have tested 7,000 people. That's 7,000 who might not otherwise have been tested. Meeting people face to face makes it a really effective way of raising awareness."

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