Eaves is a London-based charity that provides supported housing to vulnerable women. It is launching a poster campaign on the London Underground to raise awareness of the Poppy Project, one of its initiatives that provides support to women who have been trafficked into prostitution.
More than 1,500 posters will be displayed for two weeks in tube stations across the capital and at Liverpool Street, King's Cross and Paddington stations until 7 October.
As well raising awareness, the charity hopes the campaign will encourage people who know women they suspect have been forced into prostitution against their will to report it.
Eaves chose to target the tube network because many of the women the Poppy Project hopes to reach out to travel through these stations. The posters display the charity's freephone number for women who need help.
"We're trying to get the message across that Poppy can help women trafficked into prostitution escape from their situation if they call and ask," says a spokeswoman for Eaves.
The charity hopes that the posters will also help educate men who use the services of prostitutes and alert them to the fact that women might not be there by choice.
The spokeswoman adds: "There are lots of stories of the girls asking men for help and being laughed at because men don't believe that they really need it."