Bullying UK fitted a series of anti-bullying posters on its website with QR codes, which allow mobile phone users special access to its website, as part of its anti-bullying week last month.
Visitors to the charity's website can create and print their own anti-bullying posters using a range of backgrounds, characters and quotes. If a visitor to the site takes a photograph of a poster with a mobile phone camera, a message is sent to the phone, which allows a high-resolution version of the poster to be downloaded. This can be circulated, printed and so on.
More than 10,000 posters have been created since the Click, Create and Print initiative was launched last year. They can all be viewed in the website's online gallery.
John Carnell, chief executive of Bullying UK, says: "Teamed with Click, Create and Print, QR allowed us to bridge the digital divide in a unique way. Taking the posters online, offline and viral, as well as providing access to our mobile site, was an innovation we had to pursue."
The campaign was funded by donations from family and friends of schoolboy Ben Vodden, who killed himself in 2006 after being bullied. "We wanted to create a lasting legacy; a way that Ben's name would be remembered," says Carnell.
Posters created by schoolchildren were used in schools nationwide, with many people also using the characters they had created as avatars on sites such as Twitter and Facebook.