Meeting sought to resolve cancer advertising row

The chief executive of Bowel Cancer UK is calling for a meeting with his counterpart at Cancer Research UK after attacking its latest campaign.

The smaller charity has accused CRUK's current 'I shouldn't be here' campaign of diverting awareness and resources away from cancer- specific charities by using case studies of people talking about the kind of cancer they had, including bowel cancer.

Neil Brookes said: "It's like Tesco moving into a neighbourhood and squashing smaller retailers. Because of its power and size, CRUK can do what it likes. Unfortunately, it doesn't understand or chooses to ignore the consequences of its actions on organisations such as ours."

Bowel Cancer UK is now writing to Professor Alex Markham, the chief executive of CRUK, to propose a meeting to discuss ways of working together.

A spokeswoman for CRUK said: "We have successfully worked in partnership with other charities for many years. We fund more than £217m worth of research each year, including £14m on bowel cancer."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus