The charity formed by the merger of the Meningitis Trust and Meningitis UK has announced that it will be called Meningitis Now.
The charity said the new name, which was the result of ideas from staff and a branding consultant, reflected its focus on meningitis and the urgent need for immediate action on tackling the condition.
It said 700 supporters took part in a survey about what the charity’s priorities should be, and staff took part in focus groups as part of the rebranding exercise, which cost a total of £25,000.
A video featuring staff, supporters and beneficiaries was launched this week to explain that Meningitis Now’s mission was to raise awareness of meningitis, fund medical research and support those affected by the condition.
Watch the video:
"Our name reflects the need for action now against meningitis, and our new look reflects our personality," said Sue Davie, chief executive of Meningitis Now. "We are bold, bright and brave, driving towards our vision with energy, commitment and determination."
A spokeswoman for the merged organisation, which is operating from the head offices of the two charities, said it would move into the Meningitis Trust office in Stroud, Gloucestershire, next month.
She said that the charity, which had a combined workforce of about 60 people at the time of the merger, would undergo a restructure in which some jobs would be created and others lost.
She said that some staff had left the charity during the merger process.