Metropolitan Society for the Blind changes name to BlindAid

Charity hopes rebrand will raise its profile

BlindAid
BlindAid

The Metropolitan Society for the Blind has changed its name to BlindAid.

The charity, which provides a range of services for blind people, has carried out the rebrand because the organisation is not widely recognised, according to a spokesman.

BlindAid will shortly launch a new website and new publicity materials.

"The charity’s former name did not encapsulate that the organisation is a service provider," the spokesman said. "The aim of the rebrand is to raise the profile of the charity and increase fundraising."

BlindAid provides services for about 1,500 people in inner London, including home visits for more than 500 people, telephone support and information and advice at several hospitals.

The charity also provides small grants to assist with aids and adaptations, communications equipment and domestic appliances.

The spokesman said the charity’s services would not change as a result of the rebrand. He said no one from the charity was available to confirm how much the rebrand cost.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in
Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

Latest Communications Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners

Markel

Expert Hub

Insurance advice from Markel

Managing risk at outdoor events

Managing risk at outdoor events

Partner Content: Presented By Markel

Voluntary and community events are increasingly popular, especially around this time of year.