Mick Aldridge calls for a champion of face-to-face fundraising

Don't be a hedgehog over defence of methods, chief executive of PFRA tells the sector

Mick Aldridge
Mick Aldridge

Mick Aldridge, chief executive of the Public Fundraising Regulatory Association, has called for a face-to-face fundraising champion to defend the fundraising method.

Speaking at the Institute of Fundraising’s inaugural face-to-face fundraising conference last Thursday, Aldridge said he wanted to see a "charity face-to-face champion" step forward.

After the conference, Aldridge told Third Sector that he would like to see five or six charities come forward to offer a more robust defence of the fundraising method.

He said the role would initially be to react to criticism of the method - but, if it went well, a champion could be put in place to defend it more proactively.

Aldridge said he was disappointed that many charities that did not use face-to-face fundraising wrote critical blogs about the method after it came in for criticism in a recent BBC Newsnight programme.

"I don’t criticise other methods, such as SMS messaging, when people might not like receiving random texts, so others shouldn’t criticise face-to-face," he said.

"I never thought I’d quote George Osborne, but we really are all in this together," he said. "What lifts us above the commercial sector is our ability to work coherently. If you’re under attack, you defend yourselves – don’t be a hedgehog and just roll up into a ball."

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