Mixed results for Christmas appeals

Survey finds 34% of charities raised less than they did last year, but 29% raised more

A third of charity Christmas appeals in 2008 raised less cash than they did in 2007, 29 per cent equalled the previous year and 29 per cent brought in more, according to a poll.

A survey of 35 charities, carried out by the Charities Aid Foundation and the Institute of Fundraising, found that 34 per cent saw donations in their Christmas appeals drop compared with the previous year. Some charities that responded were still counting donations.

Lindsay Boswell, chief executive of the IoF, said overall there was a positive message to charities, but if organisations were suffering they should not be quiet about it.

"Dress it up positively," he said. "If a need is shown and the public is asked appropriately, people respond - the fact that nearly 60 per cent of appeals raised as much or more than the previous Christmas shows us that."

Topics:
Fundraising

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