The Motor Neurone Disease Association has launched a new visual identity. The logo and branding, which cost £25,000, is accompanied by a new strategic plan outlining the charity's direction over the next six years.
The logo was created by branding consultancy Spencer du Bois, and followed several months of consultation with volunteers, people with MND, carers, staff and others.
John Spencer, creative director at Spencer du Bois, said the logo was "was inspired by the idea of connections and disconnections".
"MND disconnects people from their own bodies and their lives," he said. "The MND Association reconnects them with their friends and family and their quality of life."
Donna Cresswell, director of communications at the MND Association, said: "We have grown from a small organisation run by a handful of volunteers to a multimillion pound charity. The new branding represents this growth and will help us stand out in an increasingly crowded charity market."
The new strategic plan, to be launched imminently, includes ambitions to raise annual research expenditure from £2.4m to between £5m and £6m and to increase annual care spending from £6.7m to £10m. The association also anticipates that income will rise to £20m by 2015 and promises to put greater emphasis on proactive awareness-raising about the disease.
Sarah's Story, a 90-second film about a woman suffering from motor neurone disease, is currently being shown in British cinemas.