A new mobile phone service set up to raise £15m for charities over the next five years has been launched.
Donate Mobile will give 10 per cent – including Gift Aid – of its customers’ monthly mobile bills or top-up charges to their chosen charities.
Users can choose to support any UK-registered charity. Charities can sign up to become partners of the scheme for free and benefit from promoting the service to their supporters and feature as partners on Donate Mobile’s website.
Ten charities have become partners of the service, which was launched on Wednesday, including Clic Sargent, Dogs for the Disabled and the animal conservation charities the Born Free Foundation and the Aspinall Foundation.
The service, which uses the Vodafone network, is being marketed as a way for people to support charities without affecting their household budgets because they can incorporate giving into their mobile bills.
Mark Brunwin, managing director of Donate Mobile, said: "We have spent many years working with the charity sector, learning about its needs and tailoring our offering to ensure that Donate Mobile will have a clear impact on committed giving by helping customers do something great with their SIMs.
"We see this as a genuine opportunity to help reverse the decline in charitable giving in the UK."