A new mobile phone service that will donate 25 per cent of its pre-tax profits to charity has been launched this week.
The People’s Operator, which was launched on Monday, has been funded by Andrew Rosenfeld, a property investor and former chair of the NSPCC’s Full Stop campaign.
The good-cause money will be funnelled into the TPO Foundation, an independent charity that will give grants to charities, community groups and other good causes that apply to be partners in the scheme.
Charities that have already been listed as partners include the NSPCC, the Trussell Trust, ChildLine, and Islington Giving. The foundation will make grants to its partners at the end of each financial accounting year.
A spokeswoman for TPO said there were no details as yet about how the funds will be distributed. The foundation’s grant-making strategy will be announced in 2013 and the first grants will be made in 2014.
The foundation’s trustees include its chair Sir Christopher Kelly, who is also chair of the Committee on Standards in Public Life, Kevin Curley, former chief executive of the local infrastructure body Navca, and Rosenfeld.
Customers can also give 10 per cent of their call, text and data spend to any charity, community group or other good cause of their choice. Charities can receive 10 per cent of call, text and data spend for any customers they sign up to the operator.
Rosenfeld, chair and co-founder of TPO, said: "The People’s Operator represents a fundamental shift in the way commercial utilities support communities and causes. The more profit that is generated, the more we can pass on to deserving parts of society."
TPO is available on pay-as-you-go phones, and contract options will be available next year.
The company is privately funded by Airnet, a UK-registered company owned by Rosenfeld. The co-founders include Rosenfeld and vice-chairs Mark Epstein and Tom Gutteridge, and they are the only shareholders in the company.