Monday likely to cut partners list

The new owner of troubled online charity lottery monday could terminate contracts with some of the game's 70 charity partners.

Martin Higginson, chairman and chief executive of London-based gaming company NetPlay TV, said: "We plan to keep paying charities along the same lines, but my personal view is that 70 charities is too many. I would like to see fewer charities getting more cash."

NetPlay plans to televise the lottery draw live on Sky channel 847 by mid-February. The company, which is listed on the Alternative Investment Market, bought monday from founding company Chariot last week for £140,500.

The monday lottery started last April with £4.4m from investors and a further £9.6m raised by Chariot from share income. Despite an £8m advertising campaign, it was plagued by technical hitches and poor sales.

Monday has raised £1.65m in unrestricted income for charity partners that include Barnardo's, Shelter and the British Red Cross.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus