Morale among fundraisers has improved significantly over the past year, according to the latest Charity Pulse survey.
The annual survey of charity employees, run by Third Sector in partnership with Birdsong Charity Consulting, gathered opinions from 675 charity staff in 190 organisations, including 342 fundraisers.
The poll, first conducted in 2007, found that 39 per cent of fundraisers surveyed this year thought morale in their organisations was high, compared with 24 per cent last year.
Sixty-five per cent of fundraisers said they were satisfied with their jobs, up from 55 per cent last year. Exactly half of respondents said they felt secure in their jobs, which is up from 33 per cent in 2012. Seventy per cent of fundraiser respondents said they felt empowered to take action and make decisions, up from 57 per cent in last year’s survey.
Fifty-six per cent said they thought their workload was acceptable, up from 48 per cent last year, and 54 per cent said they thought were being paid competitive salaries, an eight percentage point rise on 2012. Slightly more than two-thirds of respondents – 68 per cent – said they felt well informed about what was happening at their charities, an increase of 11 percentage points on last year.
More fundraisers also seem happy with their relationships with their managers. Sixty-three per cent of
respondents said they felt appreciated by those above them, compared with 52 per cent last year.
Thirty-nine per cent of respondents said that their charity’s processes and procedures helped them to do their jobs effectively, up from 27 per cent in 2012.
Fundraisers’ perception of leadership at their charities has also improved – 52 per cent said their
senior management teams were effective, up from 45 per cent last year.
Frances Hurst, co-founder of Birdsong Charity Consulting, said: "There’s a greater feeling of job
satisfaction among fundraisers. Last year there was a big dip, but this year we’ve seen an uplift. Charity income is still under pressure, but this is helping fundraisers to feel like highly valued members of staff.
"The way that fundraisers are being led is helping them to feel happier and more valued. They are also feeling safer to challenge the way things are done."
Hurst said that job satisfaction levels among fundraisers were starting to get closer to levels before the downturn.