Morrisons chooses Help the Hospices as charity of the year

After vote from staff, retailer will run yellow-themed events in more than 400 outlets

Help the Hospices hopes to raise £1m over the next 10 months after being chosen as charity of the year by the supermarket giant Morrisons.

The retailer is running a ‘go yellow' campaign in more than 400 stores after employees voted for Help the Hospices as its charity of the year. The campaign is the first of four planned for the duration of the partnership.

Over the coming weeks, staff will be taking part in a range of yellow-themed fundraising activities, such as baking yellow cakes, taking custard baths and dyeing their hair. There will also be collections in the stores.

Every Morrisons shop is twinned with its nearest hospice so that the money raised funds services in the local community.

Morrisons received about 50 applications from charities wanting to be its partner organisation. A group within the chain's charitable arm whittled the list down to three charities - Help the Hospices, the Stroke Association and Home-Start - and distributed leaflets and videos about the organisations to staff.

About 40 per cent of the supermarket chain's 134,000 employees voted, with the majority choosing Help the Hospices.

Kate Youde recommends

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