The supermarket chain Morrisons is seeking applications from organisations that would like to be its charity partner for the next three years, which is expected to be worth about £6m to the successful organisation.
The company said it was on course to raise more than £7m for its current partner, the health and social care charity Sue Ryder, with which it has been in a three-year relationship – known as Morrisons’ Raise a Smile charity partnership – since February 2014.
The new partnership, which will begin in February 2017 and is expected to raise about £2m a year, involves the company’s staff fundraising from each other and Morrisons customers in its 492 stores and at its manufacturing and logistics sites and head office.
Morrisons will also enable its new partner to sell certain branded products in its stores as well as providing it with marketing support and funds raised from its carrier bag charges in England.
David Scott, head of corporate affairs at Morrisons, said in a statement: "We'd love to receive a wide range of applications from across the sector. In particular, we're keen to explore how our next charity partnership can have a national scope while making a real impact in the local communities we serve."
Organisations that would like to be considered for the partnership must be registered charities that operate on a national scale but have relevance in local communities.
They must be able to provide a dedicated corporate partnerships manager to work with Morrisons and not have or be intending to enter into any other partnerships with a major food retailer over the course of the partnership.
The money raised through the partnership should be used for a specific project or service outside the charity’s usual operations and which is sustainable after the partnership ends.
Applications are open until 16 June and should consist of a written application form in the first instance. Six charities will then be shortlisted and invited to deliver a pitch in front a panel of Morrisons staff. A smaller group of charities will then be put to a staff vote.
To apply, visit www.morrisons.com/charity.