Campaigning charity Womankind has launched a 60-second cinema advert that exposes worldwide violence against women. It was released yesterday on International Women's Day.
The Be There campaign, the charity's first to deal with more than domestic abuse, will be shown in 10 Carlton Screen cinemas in London throughout the month.
The film features a South African girl about to be circumcised with a knife, a woman about to be raped in a war zone and an English wife facing a punch from her husband in their kitchen. All three assaults are thwarted at the last moment by an unseen force, which is revealed in the closing titles to be Womankind.
"This film will help us to communicate that violence against women is not something that happens to women only inside the home," said Maggie Baxter, executive director of Womankind. "We are committed to tackling many different forms of violence, ranging from the killing of small babies in India just because they were born girls, to rape as a weapon of war."