MS Society uses cash machines to get message across
The Multiple Sclerosis Society has launched a campaign to raise the profile of Multiple Sclerosis Awareness Week by advertising on cash machines.
“Our priority is to raise awareness of multiple sclerosis by reaching as wide an audience as possible,” said Matthew Trainer, head of communications at the Multiple Sclerosis Society. “ATM advertising is a key part of the campaign because it provides a level of personal engagement that other outdoor mediums do not.”
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