MSF-UK ends street fundraising for fear of annoying donors

Medical aid charity Medecins Sans Frontieres UK has suspended all face-to-face fundraising, claiming that public antipathy to the practice was having a negative impact on its reputation.

"In the present climate, I'm not happy being out there on the street potentially alienating people who would otherwise consider being supporters," said James Kliffen, director of fundraising at MSF UK.

MSF UK embarked on a face-to-face fundraising drive last June, when Kliffen said that he was "unable to ignore this potentially lucrative revenue stream". He now believes that the high numbers of charities canvassing for support has limited its effectiveness.

Some other charities are cutting back, fearful that so-called charity mugging, or 'chugging', could turn off supporters.

- See Face-to-Face story, p3.

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