Muscular dystrophy campaign calls for press-ups and thumb wrestling

The Muscular Dystrophy Campaign is encouraging UK workplaces to become 'muscle heroes' for this year's Muscle Awareness Week, which runs until Saturday.

'Muscle heroes' wanted
'Muscle heroes' wanted

The charity wants employers to organise press-up competitions, arm wrestling challenges and thumb wrestling leagues, or allow staff to dress as superheroes to raise awareness of the 60,000 people in the UK living with muscular dystrophy.

This is the second Muscle Awareness Week the charity has held. Last year's campaign was called The Big Push and focused on involving community groups rather than workplaces.

Malcolm Dent, head of corporate partnerships at the charity, said the ‘muscle heroes' theme was being trialled for the awareness week. "We have got a small number of our partners on board to help us test the new idea," he said. "It's also an ideal way of gathering sponsorship."

Recruitment consultancy Bluecare has organised a staff sports day and a casino night to drum up support for the charity.

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