National Association of Funeral Directors launches Gift Aid campaign

It hopes that a new online giving toolkit for members will increase Gift Aid claims on donations at funerals

More than £100m of charitable donations are collected at funerals each year
More than £100m of charitable donations are collected at funerals each year

The National Association of Funeral Directors has launched a campaign to raise £25m a year in Gift Aid on charitable donations at funerals.

The NAFD, which represents 3,700 funeral directors, has set up a site called GiftAid 25, which encourages funeral directors to use online services designed to help them collect donations, including a hub provided by JustGiving.

Funeral directors who sign up to the service will be able to access an online toolkit which will allow them to create a donation section on their own website. Mourners will be able to use this instead of giving at the funeral itself.

A spokeswoman for the NAFD said that more than £100m of charitable donations are collected at funerals each year. Donations are mostly made in cash or by cheque, which costs the average funeral director £2,000 a year in processing costs, and does not attract Gift Aid.

The spokeswoman said: "Our members have preferred to offer a traditional service, but we’re trying to offer an alternative. It will be better for donors because they get a smoother service, better for charities because they get more Gift Aid, and better for our members because it will be cheaper and easier to administer."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus