National Autistic Society endorsed by BBC's Numberjacks

Charity and pre-school children's numeracy show will create co-branded products


The National Autistic Society will become the official charity of BBC children's show Numberjacks.

Chris Ellis, the creator of the show about superhero numbers that live inside a sofa and solve maths problems, said it received many emails and letters from parents of children with autism.

Open Mind Productions, where Chris Ellis is a writer, approached the society for its endorsement. The National Autistic Society agreed to a range of co-branded products, which will be available in the UK in 2010.

One parent said: "My four-year-old son Daniel has recently been diagnosed with autism and has never been a big fan of TV, or toys for that matter. However, Numberjacks seems to have really caught his imagination. Now he recognises both numbers and colours."

Emma Bolton, head of corporate partnerships at the National Autistic Society, said: "Autism is much more common than most people think and it can make understanding and communicating with other people particularly difficult, so it is great that Numberjacks seems to appeal to so many children with autism and their families."

Numberjacks was launched on CBeebies, the BBC channel for pre-school children, in 2006.

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