National Council for Voluntary Organisations launches new logo in brand refresh

It spent £30,000 on creating the new identity, which will be rolled out gradually across its websites and other materials

NCVO's new logo

The National Council for Voluntary Organisations has created a new logo as part of a brand refresh.

The umbrella body has renewed its branding after a number of charities merged with it, including Volunteering England and Charities Evaluation Services.

The NCVO said that it had spent £30,000 on the new identity, which would be rolled out gradually across its websites and other materials as they needed updating.

The strapline of the organisation has changed from "championing volunteering and civil society" to "championing voluntary action".

A spokesman said in a statement: "Over the past 10 years or so since we last rebranded, we’ve acquired a lot of other brands as we’ve taken on other organisations’ identities – such as KnowHow NonProfit, Volunteering England, the Institute for Volunteering Research and Charities Evaluation Services – and we need to make them feel like part of a cohesive whole."

Over the next few months, he said, "you’ll see less of the old brand and more of the new; this is easier and more cost-effective than a ‘big bang’ launch".

MultiAdaptor, a London-based agency, was selected to oversee the rebranding after a competitive tender last year. The agency has worked with the NCVO on its branding of Evolve, the annual event for the voluntary sector.

The NCVO said it had sought the views of its members through online surveys and during its annual general meeting before deciding on its rebranding strategy.

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