National Trust overhauls online presence

More than 300 properties will run their own sites with a focus on user-generated content

The National Trust will launch more than 300 new websites covering each of its individual properties.

The new sites, which are being developed in-house, will be controlled by staff at each property. They will place an emphasis on interactive features and user-generated content, and will feature some history of the property, information for visitors and details of events being held there.

The first seven new sites are expected to be launched before the end of September.

The charity will also recruit a new head of digital media to manage a £2m annual budget. A National Trust spokesman said the first round of interviews for the post, which attracts an annual salary of about £60,000, were due to start in the next few weeks.

The spokesman said he was unable to confirm how much the charity was spending on creating the new websites.

Third Sector reported last year that the National Trust was investing nearly £5m over five years to overhaul the charity's digital communications.

Kaye Wiggins recommends

National Trust

Read more

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus