The National Trust has paid £1m to buy a slice of the Great Orme headland near Llandudno in north Wales as part of a 50-year-old campaign to protect the coastline from development.
The trust's purchase of Parc Farm and grazing rights on the Great Orme was funded partly by its Neptune campaign, which has raised £65m to help it buy 574 miles of coastline in England, Wales and Northern Ireland since it began in May 1965.
The trust launched a new vision document for the coast today, with priorities including an improved network of coastal paths.
The trust wants the government to meet the previous administration's pledge to open up thousands of miles of English coastal footpaths.
The charity will kick off the next phase of its Neptune campaign in September, but a spokesman said the organisation had not yet decided on a fundraising target.
The Great Orme has caves containing the remains of the earliest human occupation in north Wales, through the largest known underground Bronze Age copper mines in Britain.
Justin Albert, the trust’s director for Wales, said: "This coastline encapsulates the beating heart of what the National Trust is about – looking after places of natural beauty rich in wildlife. That includes sub-species of silver-studded blue and grayling butterflies and a plant, the Wild Cotoneaster, which can only be found here."
A spokesman for the trust said there were concerns that the area, which is close to the tourist town of Llandudno, could have been redeveloped as a golf course.