Julian Lloyd, head of media at the National Trust, said climate change has become an issue that will filter through all of the trust’s areas of work. “We own a lot of land, which is all affected by climate change,” he said. “We recognize we have an opportunity and an obligation to do something to combat global warming.”
Lloyd added that hightened awareness of climate change and rising support for the charity have influenced the move. Fiona Reynolds, director-general of the National Trust, said: “This is a big movement of people who care for nature and history. The fact that 3.5 million people back what we do gives us an unrivalled platform to extend our vital conservation roles.”
The new membership figure means National Trust supporters make up 6 per cent of the UK population – more than the populations of Birmingham, Leeds, Glasgow and Sheffield combined, and roughly the population of Lithuania.
Our Future – Join In describes how The National Trust’s new objectives will concentrate on cultural heritage, the natural world, local food and climate change.