National Trust says Big Brother stunt may be a mistake

The National Trust has admitted it may have made a mistake in co-operating in a marketing stunt for Channel 4 reality TV show Big Brother.

The trust accepted £2,000 from Channel 4 executives to allow staff from Big Brother to paint a gigantic eye, the symbol of the show, next to the Uffington White Horse in Oxfordshire two weeks ago.

The 3,000-year-old horse, which is on land owned by the trust, is the oldest hill-chalk carving in Britain.

The trust defended its action by stating that the chalk paint used by Big Brother for the eye was washed away after two days.

Channel 4 could also have used the image of the horse without the trust's permission by creating a picture using digital technology, said Julian Lloyd, head of media at the National Trust.

But he admitted that "we might have got this wrong" after resident groups, trust members and the Council for the Protection of Rural England condemned the stunt.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in
Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

Latest Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners

Markel

Expert Hub

Insurance advice from Markel

Safeguarding in the Third Sector

Safeguarding in the Third Sector

Partner Content: Presented By Markel

Safeguarding - the process of making sure that children and vulnerable adults are protected from harm - is a big concern for organisations in the third sector.

Third Sector Logo

Get our bulletins. Read more articles. Join a growing community of Third Sector professionals

Register now