National Youth Agency

The charity has launched a competition to raise awareness of the contribution youth work makes to society

National Youth Agency's campaign video
National Youth Agency's campaign video

What is it?

The National Youth Agency is asking youth workers to show the variety and value of the work they do by making short videos that tell their stories as part of its latest campaign – Transforming Lives: Youth Work Stories.

The charity has uploaded a video to its YouTube channel – it encourages youth workers to make films that explain what they do in their own words. The videos should be no longer than three minutes and must be submitted by 30 June.

How do they apply?

The NYA wants youth workers to upload the videos to their own individual YouTube accounts and then send the links to the charity by email. All videos will be collated and available to view on the charity’s own YouTube channel. 

The charity will decide on the best three videos. The top entry will receive £300 to spend on a nominated youth work project and two years’ membership of the Institute for Youth Work; the two runners-up will each receive £150 to spend on a project.

What else?

The charity has released research that says more than one in five Brits devotes time to youth work. The research shows that 23 per cent of people have helped out at a local youth association or youth club, with those aged between 18 and 24 and people who work in the public sector leading the way.

Why is the charity doing it?

Fiona Blacke, chief executive of the National Youth Agency, says: "Youth work is making a vital contribution to young people’s lives and it’s important, even against a tough economic backdrop, that this continues. We’re launching this campaign to champion something that is important but increasingly underappreciated by society."

Third Sector verdict:

This collection of videos will provide a powerful advert for the charity and for youth work more generally. Encouraging youth workers to create the videos will make them feel empowered by giving them a voice. The only negative is that the charity's video could have been made more inspiring, perhaps by including some of the charity's beneficiaries or volunteers. 

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