It has linked up with Turning Point and the London Drugs and Alcohol Network to launch a hard-hitting nationwide advertising campaign to show that excessive drinking can lead to social and financial hardship affecting individuals and the wider community.
Recent research conducted by Alcohol Concern has shown that 78 per cent of people disliked binge drinking, and 80 per cent of police officers thought excessive drinking by members of the public diverted their time away from more serious crimes.
"We're not saying don't drink at all - we're trying to make the link between this country's culture of binge drinking and bigger problems that society faces," said Geethika Jayatilaka, director of policy and public affairs at Alcohol Concern.
"The difficulty when running a campaign about alcohol awareness is that it's often not the drink but the way we drink it that's the problem," she said. "We didn't want this campaign to come across as dictatorial or patronising."
Campaign posters, funded by Comic Relief and created by Feel, will appear as bus sides, in pubs, hospitals and GP surgeries across the UK from this week.