The charity legacy consortium Remember a Charity has appointed Lucinda Frostick as its next director.
Frostick, who has been an associate director at the public relations company Turner PR since 2008, will succeed Rob Cope, who is joining the Chartered Institute of Fundraising as executive director of membership and charitable giving after 12 years with Remember a Charity.
Remember a Charity, which has 200 charity members, was set up in 2000 to encourage more people to leave a gift to charity in their will.
Frostick, who before joining Turner PR held roles including head of communications at the then-Institute of Fundraising and communications manager at The Giving Campaign, represented Remember a Charity while at Turner PR.
She said: “For more than 20 years, charities have worked together – through Remember a Charity – to protect and grow legacy giving. The dial has shifted hugely over that time with more dialogue around legacies, greater understanding of their importance and, critically, more gifts reaching more good causes.
“The campaign really is a fantastic example of what can be achieved through sector collaboration and I can’t wait to join the team, working with members and partners in our shared mission of normalising such a vital form of giving.”
Allan Freeman, chair of Remember a Charity, said: “As we enter a new strategic phase, Remember a Charity is stepping up in terms of how we reach consumers all year round, working closely with financial advisers and on will-writing guidance.
“We’re at the cusp of the biggest intergenerational wealth transfer of all time, which will provide a golden opportunity for legacy giving, so it was vital that we appointed someone with strong communications experience as well as a robust understanding of the legacy field, who can build on our existing work.”
Cope said: “Lucinda brings with her a huge amount of communications, PR, campaign and legacy sector experience, which will be invaluable in growing legacy giving further and leading Remember a Charity’s new strategic plan.
“I’m so pleased to be passing the baton to someone who is so passionate about legacies and the massive impact this type of giving can have for charities.”
Frostick will take up her new role on Monday.