New #Donate service will allow charities to receive donations directly through Twitter

The social payment platform allows Twitter users to donate to registered charities by tweeting or retweeting registered hashtags

#Donate
#Donate

A new service will be launched this week that will enable charities to receive donations directly through Twitter.

The new social payment platform, known as #Donate, will be launched by the fundraising and marketing consultancy the Good Agency using the social media payment platform #PAY, which was developed by the technology incubator Dave’s Lab.

Twitter users will be able to donate to registered charities by tweeting or retweeting hashtags that have been registered with the #Donate service, along with a donation amount.

Users will receive an automated tweet asking them to confirm the donation before it is made.

The Good Agency and #PAY said they were developing the technology for other social media platforms, including Facebook.

They said in a statement that transactions would take place within the payment processing platform PayPal in order to guarantee their security.

Nicole Parkinson, head of social and content at the Good Agency, said: "It has been our mission to find a way for charities to make the most of their online communities. #Donate finally unites social and charitable behaviours into a seamless experience to create a new leap forward for fundraising in the UK."

Susannah Birkwood

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