A new service will be launched this week that will enable charities to receive donations directly through Twitter.
The new social payment platform, known as #Donate, will be launched by the fundraising and marketing consultancy the Good Agency using the social media payment platform #PAY, which was developed by the technology incubator Dave’s Lab.
Twitter users will be able to donate to registered charities by tweeting or retweeting hashtags that have been registered with the #Donate service, along with a donation amount.
Users will receive an automated tweet asking them to confirm the donation before it is made.
The Good Agency and #PAY said they were developing the technology for other social media platforms, including Facebook.
They said in a statement that transactions would take place within the payment processing platform PayPal in order to guarantee their security.
Nicole Parkinson, head of social and content at the Good Agency, said: "It has been our mission to find a way for charities to make the most of their online communities. #Donate finally unites social and charitable behaviours into a seamless experience to create a new leap forward for fundraising in the UK."