New forums look at charity PR role

Indira Das-Gupta

Two new bodies are being set up to represent charity employees working in the field of communications.

One, currently without an official name, is a forum for heads of marketing and is the idea of Giles Robertson, head of marketing at WWF. The other is the Institute of Communicators in Charities, proposed by Joe Saxton, chair of the Institute of Fundraising (Third Sector, 31 August).

Although the forum is planning a talk entitled 'the importance of PR', organisers deny the creation of two representative bodies will mean duplication or conflict.

Andrew Nebel, head of marketing at Barnardo's, who spoke at the forum's first meeting in July said: "They might be travelling in the same direction, but they are not in competition. In fact, you could say they are complementary."

Saxton said: "There are already a number of single discipline bodies, but the Institute of Communicators in Charities would be the first to look at the bigger picture."

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