New FRSB logo and site to 'give donors confidence'

Fundraising watchdog launches campaign in a bid to increase public awareness

The Fundraising Standards Board has launched a new logo and website in a bid to increase public awareness of its work.

Members will be able to use the new logo, which incorporates the FRSB's "give with confidence" strapline, as an alternative to the existing motif, which is branded instead with the FRSB's name.

The website, www.give, is separate from the members' site and is designed to help the public find out more about the FRSB. Users can search a list of the regulatory body's 967 member organisations and obtain contact details, although the site does not provide links to members.

Alistair McLean, the new chief executive of the FRSB, said the site would help bolster public confidence at a time when donors were tightening their belts and wanted to know exactly how their money was spent.

The website would help the public understand what FRSB accreditation meant and give them added reassurance about organisations that were registered, he said.

McClean said the new logo was not compulsory and was designed as an alternative to the existing one after consultation with members. "This is not wholesale change," he said. "It's just another option that gives a clearer message about what we do. It was very much member-driven, which is a good thing."

Visitors to the website will also find clear explanations of what type of complaints the FRSB is able to deal with and the correct procedure for making them.

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