New initiative from GamesAid enables developers to donate digital content

The content can be monetised to raise funds for charities supported by GamesAid

GamesAid has this week launched its new Digital for Good initiative.

The initiative by the games industry charity offers videogame developers and publishers the opportunity to donate in-game content so it can be monetised and raise funds for the charities GamesAid supports.

Full games, in-game items or downloadable content (DLC) can be donated through Steam either in perpetuity or for a specified period of time to help the good causes.

GamesAid has collaborated with Brightrock Games to launch the initiative on its War for the Overworld game with a series of skins and themes called The Cynical Imp. These are available at three different donation tiers, with all proceeds going to GamesAid.

The charity, which acts as an umbrella body for fundraising from the industry and supports a number of smaller charities that offer help to disadvantaged and disabled children and young people, has so far raised more than £2.5m. Last year Access Sport, Accuro, Action For Kids, the Aidis Trust, the Blackpool Carers Centre, the Clock Tower Sanctuary, Lifelites, MAPS, Solving Kids’ Cancer and Special Effect each received £95,400 from GamesAid.

"The industry is evolving and with it so are the options to raise funds for the charities that GamesAid supports," said Ian Chambers, chair of GamesAid. "This initiative offers game developers and publishers a straightforward and impactful way through which to raise funds from their content."

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