The disability charity United Response has unveiled a new logo and strapline for its 40th anniversary next year.
The charity said it decided to undertake the £3,500 rebrand to reflect its increasing diversity. Much of the work was done in-house.
The new logo retains the organisation’s core blue colour, while the new strapline says "Support that changes with you". This replaces "Making it happen", which was coined for the charity’s 30th anniversary.
"We chose our new logo because it retains our core identity whilst being much more modern and fresh," said Diane Lightfoot, director of communications and fundraising at United Response. "We like the ‘tick’ feature, which implies quality and also looks celebratory – a fitting way to mark 40 years. The coloured dots are visually appealing and we hope reference our focus on diversity."
Launched in 1973 with one house for people with learning disabilities in West Sussex, United Response supports people with learning disabilities, mental health needs or physical disabilities across England and Wales. It had an annual income of £69m in the financial year 2011/12, according to accounts filed with the Charity Commission.
The rebrand followed consultation with key stakeholder groups, including relatives of people supported by the charity, commissioners and staff, through an online survey.