New mail service could save £20k

Charities could save the equivalent of a junior fundraiser's salary each year by switching to a new mail tariff, according to the Royal Mail.

The company's Mailsort service uses a barcode and a computer-readable typeface on mailings. It is cheaper to process because it eliminates hand sorting. Charities that use the service are charged up to 2p less per item.

The RNLI saved £18,615 last year by moving supporter mailings to machine-able mail, and the National Trust saved £20,000 in postage.

The trust was initially worried that sending out mail with barcodes would have a negative effect on creativity and response rates.

However, after the switch, response rates rose from 1.13 to 1.16 per cent. In addition to the savings, this led to a £15,000 increase in income for the charity.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

Latest Fundraising Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners

Markel

Expert Hub

Insurance advice from Markel

Safeguarding in the Third Sector

Safeguarding in the Third Sector

Partner Content: Presented By Markel

Safeguarding - the process of making sure that children and vulnerable adults are protected from harm - is a big concern for organisations in the third sector.