New NSPCC director of services to bring performance focus

The NSPCC has appointed a local government child-protection manager as its new director of services for children and young people as it seeks to improve measurement of its performance.

Wes Cuell joins from Luton Borough Council, where he has been head of services for children and families since 1997, and replaces Jennifer Bernard, who is leaving for a position at City & Guilds, the vocational awards body.

Chief executive Mary Marsh said: "Wes impressed all of us, including a panel of young people."

Cuell said: "The NSPCC is a new and challenging area for me coming from the local government sector. The charity is developing a very exciting strategy for taking the organisation forward. In local government, we've made a lot of progress in how we measure our performance against objectives, and I've agreed with Mary Marsh that the NSPCC could really benefit from that sort of focus on performance."

Cuell has played a major role at the Association of Directors of Social Services' Committee for adopting and fostering children, and is a member of the Department for Education and Skills research committee.

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