New Remember a Charity legacy campaign targets will-providers

Solicitors reminded charities are 'invisible' without their support

Remember a Charity campaign
Remember a Charity campaign

In a new advertising campaign, legacy consortium Remember a Charity will tell solicitors and will-writers that it is 'invisible' without their support.

The campaign, which asks will-providers to prompt clients to think about leaving some money to a charity, will be published later this month in the Law Society Gazette's charity appeals directory and the Probate Yearbook, a guide for probate practitioners.

It is based on research for Remember a Charity that showed only 26 per cent of solicitors always prompted clients to think about leaving legacies.

"This campaign plays on a sense of guardianship among will-providers," said Susanne Levy, acting director of the consortium. "It places the onus firmly on them to make sure people think about leaving legacies to charity.

"We're not asking people to be suggestive or persuasive," she said. "We just want them to inform clients that charitable giving is an option."


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