The RNLI has launched a new text message service that will raise funds by alerting supporters every time their local lifeboat goes out.
The charity will receive a portion of the fee charged for the SMS alerts, which are triggered by the same pager system that summons a lifeboat's volunteer crew members.
People who sign up to service can choose when to receive alerts and which lifeboat stations they want to follow. They can also set a limit on how many texts they receive and their maximum weekly spend.
Supporters specify how much they would like to pay for each message, but the amount donated to the charity depends on the mobile phone operator.