The voluntary sector consultancy nfpSynergy has announced plans to change its name to nfpResearch, following the sale of the organisation to two of its managing directors last year.
The rebrand will take effect from 2 March, when the company will hold an online event for clients and the wider sector and share insights from its research over the past year.
The think tank has also launched an annual fund of £10,000 to allow smaller charities to commission research from the company, and has committed to become carbon neutral this year.
The new owners, Cian Murphy and Tim Harrison-Byrne, who purchased the company from its founder Joe Saxton for an undisclosed sum in November after working there for 10 years, said the rebrand will mark a change in direction for the 20-year-old research consultancy.
In a statement, the company said that despite “an ambitious rebranding and revisioning”, it would maintain a focus on “delivering excellent research to help charities help as many people as possible”.
It would prioritise social investment, make better use of technology, commit to underrepresented audiences in qualitative and quantitative research and build on 20 years’ worth of expertise in benchmarking, the statement said.
It added that the company would continue to produce regular free reports and research for the sector, including upcoming releases on campaigning and membership.
The £10,000 fund for smaller charities and organisations would allow successful applicants to work with the nfpSynergy team to solve their research and strategic questions, the statement said.
Murphy said the nfpSynergy name had served the company well, but a lot had changed in the past 20 years and the time was right for a “more contemporary look and feel to the brand”.
He said: “nfpResearch will still stand for all the best things about nfpSynergy – top quality research, excellent client service and an unparalleled knowledge of the charity sector.
“Hopefully it will also now be a little easier to spell out over the phone.”
Harrison-Byrne said he hoped that a better use of technology and more modern visual identity would improve the client experience, while also still delivering relevant free resources to smaller charities.
“The team at nfpSynergy embodies the values of the sector when it is at its best – passionate, giving everyone a voice and ultimately wanting to make an impact,” he said.
Saxton is expected to continue working for the company for another year or so, gradually reducing his workload before stepping down entirely to focus on other projects.
He said in a statement that the rebrand of the company was long overdue.
“It’s good to see Tim and Cian taking the company in new directions and retaining some of the best features they inherited; and if the new name results in less weird and wonderful spellings, I will be thrilled,” he said.