NGO TV gears up for 2008

Charity channel NGO TV has received an Ofcom licence and is hoping to get a channel number and start broadcasting in the middle of 2008.

It has also launched a holding page for a website that will carry content and programming information next year.

NGO TV plans to transmit documentaries, news and talk shows about charities and international development and is collaborating with the Media Trust's Community Channel to share some content.

It will be financed by advertising between programmes and sponsorship of documentaries.

Shahbaz Sarwar, the company's managing director, said: "One thought is that we will use themes in our broadcasting, so we might focus our programming on children's charities over two weeks, then jump on to a different theme, such as environmental charities. There are lots of ideas we are looking at."

The channel has already completed filming for The Autistic Society and has been supplied with content from charities including Christian Aid and Care International UK. It is in talks with other charities including CRUK and Unicef.

"We have received both edited and unedited documentaries for various charities so we are starting to work on those," said Sarwar.

Benet Middleton, director of communications at The National Autistic Society, said: "NGO TV attended and filmed our photo exhibition in Manchester in November as part of the NAS national awareness campaign, ‘think differently about autism'.

"We hope that the coverage will help to increase public awareness of autism and change people's perceptions of this complex and lifelong disability."



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