Nick Hurd, the Minister for Civil Society, has written to 6,502 solicitors in the UK asking them to talk to their clients about charitable giving.
The joint letter, co-signed by Rob Cope, director of the legacy giving campaign Remember A Charity, highlights research by the Cabinet Office’s ‘nudge unit’ that suggests charities could generate an extra £4bn in donations if people were reminded to leave gifts in their wills.
The letter to solicitors says: "You can help increase the likelihood of a gift being left by simply asking the question."
The letter was sent to mark Remember A Charity In Your Will Week, which began yesterday.
A new film to be launched as part of the awareness week will be shown in cinemas and shared online by Remember A Charity’s 140 charity members to their five million Twitter followers and Facebook friends.
A poster campaign will appear on thousands of bus stops, reminding people to think about leaving gifts to their favourite charities. The Co-operative Legal Services will also promote the week to all its customers who write wills.
"Many people in the UK don’t realise that they can give money to charities in this way," said Cope. "But the truth is that, after looking after family and friends, a small share of whatever is left can make a real difference to charities and the invaluable work they do. This week creates a perfect moment to remind people about how we can help our favourite causes to live on."