The NSPCC has appointed Paul Farthing as its new director of fundraising.
Farthing joined Age UK in January 2010 after five years at Cancer Research UK, first as director of legacy fundraising and then as director of high-value relationships.
He joined the older people’s charity when it was newly formed by the merger of Age Concern and Help the Aged. He has also been managing director of a direct marketing agency.
Farthing is the permanent replacement for Paul Amadi, who left the NSPCC at the end of 2011 after two years in the role to join Diabetes UK as its director of fundraising. Mike Parker, Amadi’s interim replacement, left the charity in September.
Mark Wood, the NSPCC’s chair, said: "Paul brings a strong fundraising and marketing background to the NSPCC, as well as business experience."
The NSPCC is looking for a replacement for its chief executive, Andrew Flanagan, who announced last year that he will stand down in March for personal reasons.
During 2011/12, the children’s charity’s income fell by £12.9m to £135.7m from £148.6m in 2010/11, which was put down to reduced income from statutory sources and fundraising events.