NSPCC closes Your Family parenting website

Children's charity says the site no longer fits in with its strategy

The NSPCC has closed its YourFamily.org parenting website.

The site, which was taken offline at the end of March, closed a year after the children's charity ceased publishing a bimonthly magazine called Your Family.

Keith Bradbrook, director of communications at the NSPCC, said the website no longer fitted the charity's strategy.

"It's been a tough decision to close YourFamily.org, but our new strategy is all about focus and prioritising, and as a package the website did not fit in with our plans," he said. "This isn't a cost-cutting exercise."

A spokesman for the charity would not say how much the charity had invested in the magazine and website, saying this was commercially sensitive information. No staff had lost their jobs, he said.

Eileen Hayes, the NSPCC's parenting adviser and editor-in-chief of YourFamily.org had retained her position at the charity, he added.

Your Family launched as a magazine in 2005. Published by Redwood, it had a print run of 400,000 copies.

The magazine closed in 2009, one year after the website launched. At the time, the NSPCC said it had put the magazine into "cold storage" to save costs during the recession and would actively seek ways of restarting it.

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