NSPCC director stresses importance of local media

The director of the NSPCC has called on charities to forge closer ties with local newspapers.

Lending her support to Local Newspaper Week, which runs from 5 to 11 May, Dame Mary Marsh said newspapers had a “unique role in their communities” in campaigning for change.

“We know from experience that we are in a much stronger position to be able to change the lives of vulnerable children and young people when we work with various partners at a local level, including the media,” she said.

“The support that regional media has given us in raising awareness and driving change has long been a heritage of which newspapers can be rightly proud.”

Local Newspaper Week, which is themed this year on Campaigning for Your Community, is run by the Newspaper Society to promote the strengths of local media to both readers and advertisers.

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